Earnest Labs is the innovation arm of Earnest, the agency that exists to chase the humdrum out of business to business marketing. We believe business people need to be inspired, engaged, entertained and enthralled by brands – every bit as much as consumers.
Our man Rory Muldoon swaps pencil and paper for the iPad
In a couple of months time the iPad Pro launches. With a pressure sensitive stylus, and detachable keyboard / cover, the Pro looks very much like a device aimed at Apple’s original audience: The professional creative.
Ahead of the launch, I thought I’d have a play around with Adobe Draw – one of the more popular drawing tools on the App Store, and Pencil – a third party stylus from product developers FiftyThree.
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